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Conversational copy for creatives and big-hearted businesses.
Melbourne VIC, Australia

If you’re a service-based business or creative entrepreneur with a driving purpose and a whole lot of heart, the world needs you.

It’s time to be seen.

But being seen isn’t easy.

You’re tending your business with determination and grit but your brand is lost in a forest of same-same competitors.

And no matter how deep you dig, it’s almost impossible to get a clear perspective on your business and write copy that does it justice.

You need a copywriter who can take the nuance of your business and turn it into a clear, compelling and memorable story so you can start to truly experience the fruits of your labour.

You need a copywriter like me.

A stubbornly creative website copywriter and determined olive farmer.

I have strategic nous, a solid grasp of consumer psychology (and how to use it ethically to persuade people to buy) and the natural ability to channel tone of voice like a copy chameleon.

Plus a semi-permanent layer of dirt under my nails.

I have a BA in psychology, a post-grad in writing and a decade-long career in comms and media roles for some pretty big brands under my belt.

But these days I mainly write for purpose-driven, heart-led small businesses and entrepreneurs. You know, the good guys.

People like you.

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Melbourne VIC, Australia

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